The third distinctive arm of the Campusforlife is the delivery mechanism. The goal is to produce a learning platform designed to be accessible via as many types of device as possible, embracing a variety of learning styles and the widest possible range of potential learners.
With this in mind, the distinctive features include:
• An emphasis on visual learning, shown to be highly effective and well suited to delivery over mobile devices
• An approach optimised for delivery in intensive 2 minute blocks, well suited to delivery over mobile devices and today’s hectic lifestyles
• A technology platform designed to be accessible via as many types of device as possible
• Inclusive iconography, language, metaphors and narrative actively seeking to avoid barriers which might exclude people on the grounds of gender, race, faith or sexuality.
Visual learning. For the short learning interventions visual learning Is an effective to communicate and well suited to addressing attitudes and behaviours on a conceptual rather than content basis.
2-minute duration. Delivery in 2 minute blocks focuses the learning and the learner on the key issue. It is consistent with the way in which the target audience are used to interacting with media on their portable devices. Market testing of a prototype suggested that the interest of 18-25 year olds in this type of media decreased significantly once the films exceeded 2 minutes in duration.
Agnostic technology. The campus is designed to be accessible via as many types of device as possible, smartphone, tablet, PC and laptop, IOS, Android, Windows, Mac OS X. The Campus is built with industry standard content management and video hosting applications to minimise compatibility issues.
Inclusive iconography, language, metaphors and narrative The Campus is actively seeking to avoid barriers which might exclude people on the grounds of gender, race, faith or sexuality.
The use of iconography enables the animations to avoid representations which are limited to one gender, race, faith or sexuality. The desire for inclusion is to maximise the potential audience for the learning